By Jeff Koyen


Many assume it will require a comprehensive cloud migration, which is an expensive and time-consuming process. It’s also an unnecessary one.

That’s according to Jason Newton, vice president of global marketing at Hewlett Packard Enterprise (HPE). He oversees brand marketing for HPE Ezmeral, HPE’s analytics portfolio that provides access to data wherever it sits.

Here are four key strategies for turning data into a competitive advantage for your company—without the IT overhaul.